Facebook Political Ads Effective When Used Correctly

Read the complete and original post at www.allfacebook.com

Not so fast! When used properly, political ads on Facebook are useful, says one public-affairs strategist in response to a study by a pair of academics that claims just the opposite.

We told you about the study by University of California, Berkeley graduate student David Broockman and Donald Green, a political science professor at Columbia University in New York, who concluded that Facebook ads don’t have much effect on name recognition or likeability based on an analysis of ads for a state legislative candidate.

Bradley Portnoy, of strategic communications and public affairs firm Powell Tate — which, let’s face it, is in the business of buying Facebook ads for clients — lays out an opposing and convincing viewpoint in a blog post.

Portnoy emphasizes a theme we’ve heard from others, including Mitt Romney’s campaign: Engagement is key. It’s critical to choose the appropriate Facebook ad or social platform that builds a relationship with voters.

Facebook ads can’t be examined in a vacuum. These ads have to be part of a larger digital strategy — promoting great content, such as a video, an image, or an interactive experience, Portnoy explains.

Portnoy also notes that the ads examined by Broockman and Green were the most basic that Facebook offers, and also the most ineffective, in his experience. Facebook’s newer offerings, such as page like ads and sponsored stories, are far more promising because they encourage interaction with pages’ content. Facebook also made recent changes that enable ads to appear directly in a page’s news feed, which are delivering better results, in the firm’s estimation.

Social Media Takes Big Role In Debate Watch Party

The complete and original story can be found at www.kbtx.com

Texas A&M University had an official debate watch party at the new Memorial Student Center where dozens of students were watching two different screens- the debate and social media websites.

For the first time, The Texas A&M communication department collaborated with 11 other universities across the nation like Syracuse University and the University of Pittsburgh. The communication departments at those schools decided on a specific hashtag. A hashtag is a keyword or topic embedded in a tweet on Twitter. That hashtag was used by students at these schools to share their opinions and take part in discussions about what was being debated.

Tweets were flowing in by several dozen students at Texas A&M University. The debate is approved by the Commission of Presidential Debates which is a national voter education program.

Organizers of the event say the party was a success.

Presidential political tension heats up on social media

The original video can be found at www.wpsdlocal6.com

AFL-CIO turns to social media to build political strength

Read the complete the complete and original post at www.post-gazette.com

An intriguing new political organizing tool is seeking to take the greatest asset of organized labor — its strength in numbers — and multiply it with the help of social media.

The new technology from the AFL-CIO’s political arm, unveiled Tuesday, allows users to build political networks through their Facebook contacts and find local volunteer events like phone-banks or door-knocking. Users are awarded points for every time they do campaign work, which they can use to direct political help — such as direct mail pieces or Web advertisements — to candidates they support.

The idea is not just to give people incentives, “but to change the way they engage in politics, and multiply the effect of what they do,” said AFL-CIO political director Michael Podhorzer. “There have been systems that seem similar — you register 100 people and get a bumper sticker and that’s the end of the process. Here you register 100 and you get canvassers for Mark Critz. It all stays in the real world and in politics.”

The initiative is called “RePurpose.” Leaders from the 12 million-member union federation and its political arm, Workers’ Voice, who largely support President Barack Obama and other Democrats, said it will help them compete with the unfettered spending of Republican-supporting SuperPACs and nonprofits allowed by the Supreme Court’s Citizens United decision and related legal changes.

"But instead of joining them in the gutter, Workers’ Voice will counter their cynicism by combining old-fashioned energy with cutting edge technology," said an AFL-CIO statement on the effort. "Increasing grassroots organizing, field programs and voter registration will not only help us succeed in the 2012 elections but help build and maintain a permanent progressive infrastructure for future legislative and political work."

Strangely enough, the new technological effort could not have been birthed without the Supreme Court’s decision. While the 2010 decision allowed unlimited corporate and union spending on political ads, it also allowed unions for the first time to communicate with non-union members about political issues…

How Facebook Propelled U.S. Senate Candidate Ted Cruz To Primary Win

This post was originally posted at www.allfacebook.com

Facebook and social media played a pivotal role in the outcomes of several U.S. Senate primaries this summer. A new case study broke down just how the social network propelled one tea party candidate in Texas from a virtual unknown to a political insider.

The politico’s handbook, Campaigns & Elections, features a profile of Senate candidate Ted Cruz’s recipe for primary success by his digital strategist, Vincent Harris. Cruz was a featured speaker at last month’s Republican National Convention in Tampa, Fla.

One of the takeaways is the boost that social media can give unknown candidates who lack the resources to launch radio and television advertising.

For example, Cruz spent money on Google search ads, as well as advertising on Bing and Yahoo, which yielded a 10-to-1 return on investment.

Here’s a look at how Cruz’s Facebook strategy played out:

  • Facebook ads supplemented Cruz’s organic support on Facebook, as well as Twitter.
  • On the day of the election, the digital team ran a get out the vote (GOTV in campaign parlance) promoted post to fans and fans of their endorsements, which generated 793,432 impressions, 1,136 clicks, 1,880 likes, and 1,098 shares. This way, if the content wasn’t organically showing up on voters’ news feeds, it made our way onto their screens with ads reminding them to go vote.
  • The Cruz Facebook page was updated 11 times that day, with a total of 2,646 shares and 14,253 likes on its posts. The David Dewhurst campaign updated its Facebook page just once, yielding 49 shares and 392 likes.
  • Harris said tools to promote the campaign were shared with voters, such as a Facebook timeline cover image and profile pictures that touted its #ChooseCruz hashtag.

Harris added:

There’s no doubt where people are spending their time online: Facebook.

Twitter Told to Produce Protestor’s Posts or Face Fine

Read the complete and original post at www.businessweek.com

Twitter Inc. has to turn over information about an Occupy Wall Street protester’s posts or face a fine, a judge ruled, giving the company three days to show it isn’t in contempt of court.

New York State Supreme Court Judge Matthew A. Sciarrino Jr. in Manhattan today said Twitter must produce the information by Sept. 14 or provide its earnings statements from the last two quarters so he can decide on a fine. The judge had asked Twitter to show why it wasn’t in contempt of court after refusing to produce information about Twitter posts by protester Malcolm Harris in response to a subpoena from Manhattan District Attorney Cyrus Vance Jr.

“I can’t put Twitter or the little blue bird in jail, so the only way to punish is monetarily,” Sciarrino said.

Sciarrino ruled June 30 that Twitter must turn over Twitter’s posts from Sept. 15 to Dec. 30 and user information linked to the “@destructuremal” account of Harris, who was arrested on Oct. 1 with about 700 protesters on the Brooklyn Bridge, denying the company’s request to quash the subpoena. Twitter then asked for a stay that would block enforcement of the order while it appealed Sciarrino’s decision. That request was denied Sept. 7, according to court records.

Novel Issue

Twitter “is interested in having a fair hearing on this issue, it’s a novel issue,” the company’s lawyer Terryl L. Brown told Sciarrino, saying it wanted more time to appeal his June 30 ruling. Sciarrino said his hearing was a fair one, and the company has already had 73 days to comply with his order.

Twitter’s case will determine whether it faces the burden of responding to subpoenas for its users, the San Francisco-based company has said. The outcome is significant throughout the U.S. as law enforcement becomes more aggressive in seeking information about what people do and say on the Internet, the American Civil Liberties Union said in a May 31 court filing.

Library seeks applicants for two part-time positions

Read the complete and original post at www.boston.com 

The public library is seeking applicants for two part-time positions. One is a 20-hour-a-week assistant to the children’s librarian. Duties include providing reference and other assistance to children, teens, parents, and teachers, and working with the children’s librarian to plan and implement programs for teens. The other opening is for the 19-hour job of library technology specialist, a newly created post to maintain the library’s computer equipment, assist in long-range technological planning, and help the library maintain a presence on social media sites. Applications for both positions are due Aug. 17. For more information, go to the library’s website, www.burlingtonpubliclibrary.org. Meanwhile the library recently announced that it has subscribed to ConsumerReports.org, providing patrons with full access to the consumer information website. ConsumerReports.org can be accessed from the library’s computer or remotely by those who have a Burlington library card.

Twitter Government…

(Source: twitter.com)

Twitter Will Gauge Voter Sentiment in New Venture

Twitter says it has developed a way to measure how its users feel about the presidential candidates, drawing on the nearly 2 million weekly posts on the micro-blogging site about President Obama and Republican challenger Mitt Romney.

The company joined forces with the data analysis firm Topsy and two campaign pollsters—Democrat Mark Mellman and Republican Jon McHenry—to launch the new Twitter Political Index, which it says “evaluates and weighs the sentiment of tweets mentioning Obama or Romney relative to the more than 400 million tweets sent on all other topics” each day.

(RELATED ANALYSIS: Obama, Regaining the Momentum)

The effort is designed to supplement conventional ways of measuring public opinion, Twitter says, and is not a replacement. But as the political survey research industry is confronting unprecedented challenges, many are looking to non-survey approaches to fill the gaps.

Topsy developed an algorithm that assesses the sentiment of a tweet in the same way that a random individual would more than 90 percent of the time. And Adam Sharp, the leader of Twitter’s government, news, and social innovation team, says that the algorithm can be altered and refined to reflect the changing rhetoric of the campaign. “It is a collection of key words, phrases, and patterns that is ever expanding what is positive and negative,” he said.

The initial installment of the Twitter Political Index, called the “TwIndex” for short, shows Obama with a score of 34 and Romney with 25, based on tweets posted on Tuesday. Since the TwIndex compares tweets about the candidates to all tweets on other topics, that means that tweets about Obama are on average more positive than 34 percent of tweets not mentioning him… Read the complete and original post at www.nationaljournal.com

Treasurer takes to Twitter to sell economy

Federal Treasurer Wayne Swan has taken to Twitter to share his message about the strength of the Australian economy, creating a new hashtag to share economic facts.

Mr Swan said he welcomed robust debate on the economy and Australia’s overall economic prospects, and on particular policies such as the federal government’s carbon pricing scheme and the national broadband network.

"But the debate needs to proceed from a firm foundation of facts," Mr Swan said in his regular weekly economic note on Sunday.

The treasurer started issuing his economic note three years ago to communicate better but went a step further on Sunday in his bid to connect with Australians.

"From today, I also plan to start sharing interesting economic facts using the #EcoFact hashtag on Twitter to further kick along the debate," Mr Swan said…Read the complete and original post at www.news.ninemsn.com